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Tsogo's Suncoast Casino Makes it's Online Presence Felt

Suncoast Casino - Nothing ComparesJust a few months into a new online strategy encompassing a fresh, upgraded website, a steadily growing Facebook page, Youtube video uploads and several online promotions, Durban's popular Suncoast Casino & Entertainment World is enjoying a surge in its online popularity.

Says SUNCOAST Brand Manager, Sandile Xolo, "This growth is relatively uncommon in the South African casino sector, where very few brands have aggressively positioned themselves online. Our latest online statistics and reporting show that our Internet marketing efforts are indeed bringing unique visitors to our website and improving our overall engagement with our valued patrons."

He said this was part of SUNCOAST's drive to harness the previously untapped potential of e-marketing for South African casinos, and to remain at the forefront of the gamer-tainment industry.

The casino complex's global Alexa ranking which compares global websites’ quarterly performance in terms of top sites, Internet traffic statistics, reach and page views enjoyed a 60% improvement during the three months from August to the end of October 2010. The ranking of moved up 301,514 spots to position 787,973 in Alexa's ranking.

More impressively, aggressive use of Facebook in SUNCOAST's marketing efforts has seen its Facebook fan page more than double its followers in three months to nearly 5,700 by the end of October.

Similar growth has been seen among other casinos owned and operated by SUNCOAST's parent company Tsogo Sun Gaming.

Towards the end of 2009 Tsogo Sun Gaming launched nine new websites, built on Microsoft SharePoint with the ability to manage websites from the same platform, ensuring a consistency to the group's online presence.

Since March 2010, the SUNCOAST website has been upgraded and features eye-catching visual elements and menus designed for ease of navigation. The site is complemented by interactive and social media such as Facebook and Twitter to spread the news about events and promotions running at the popular Durban venue.

Says Xolo, "Our patrons can visit the SUNCOAST website or Facebook fan page and engage with us on a different level."

Says Xolo, "We have several online initiatives running, including Facebook adverts for promotions like our Suncoast Spice and Celebrate 150 CSI campaign. This will have a further positive impact on the rankings and Facebook fan base, which we hope to grow even more substantially by the end of the financial year."

He added, "SUNCOAST is the leading entertainment destination in Durban and our online strategy reflects and encourages all-encompassing interaction with our patrons."

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Press Release Date: 10 November 2010

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